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Matchday income, the revenue a club earns from hosting games in their home stadiums, is a crucial aspect of their financial success. It includes ticket sales, concessions, corporate hospitality and other related activities, making it a substantial part of a club’s earnings.

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According to data provided by Sports AI company Sponsorlytix, Manchester United leads the league in average attendance with 73,996 fans per game, followed by Arsenal with 59,498 and Liverpool with 52,995. Tottenham Hotspur and Manchester City complete the top five with attendances of 54,216 and 55,135, respectively.

Gate receipts, primarily composed of ticket sales, are the primary driver of matchday revenue. Clubs with larger stadiums, such as Manchester United and Arsenal, can accommodate more fans, leading to higher revenues. Additionally, larger clubs often charge higher ticket prices due to demand, further boosting their earnings.

Premier League Football Clubs Matchday Revenue 2023

Club Average Attendance Average Income / Game
Manchester United  73,996  £3.92m
Arsenal  59,498  £3.1m
Liverpool  52,995  £3.05m
Tottenham Hotspur  54,216  £2.94m
Manchester City  55,135  £2.1m
Chelsea 40,237 £2.07m
Newcastle United 51,121  £1.9m
West Ham United  58,336 £1.23m
Southampton  30,435  £0.77m
Brighton & Hove Albion  30,425  £0.77m
Everton  39,043  £0.59m
Nottingham Forest 28,366  £0.39m
Crystal Palace  25,455  £0.5m
Wolverhampton Wanderers  31,030  £0.46m
Fulham 24,371 £0.47m
Brentford 16,907 £0.43m
Luton Town  31,408  £0.42m
Burnely  20,534  £0.36m
Sheffield United  31,218  £0.25m
AFC Bournemouth  10,532  £0.21m

Source: Sponsorlytix

Chelsea stands out in revenue per fan, earning over £1,600 per supporter per game through ticket sales, merchandise, and hospitality. Despite ranking fifth in average attendance, Chelsea’s revenue per game is commendable.

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Investments in stadium infrastructure can significantly impact matchday revenue. For example, Liverpool’s redevelopment of Anfield increased revenue per fan by 63%, while Manchester City’s expansion of the Etihad Stadium led to a 184% increase over ten years.

Tottenham Hotspur’s move to a new stadium promises a significant boost in matchday revenue, thanks to enhanced facilities and premium seating options. In contrast, Manchester United has seen minimal growth in revenue over the past decade, attributed to limited stadium investments.

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Source: Sponsorlytix

Several clubs are exploring stadium expansions or new constructions to increase matchday revenue further. Chelsea’s plans for a new stadium were halted but replaced with premium seating options. Everton is building their new stadium which will increase their match day revenue by oder 35%. Other clubs like Leicester City and Manchester City are also considering stadium developments to capitalize on matchday earnings.

Overall, matchday income remains a vital revenue stream for Premier League clubs, with top teams earning millions per game. The combination of high attendance figures and strategic investments in stadium infrastructure contributes to their financial success.


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