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Manchester City leads the pack with a formidable marketing spend of £21 million, showcasing their commitment to amplifying their brand presence. Hot on their heels is Chelsea, investing £19 million to solidify their global appeal. Liverpool, Manchester United, and Arsenal follow, with £12 million, £10.5 million and £9.5 million respectively.
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Tottenham Hotspur secures the sixth position with a substantial spend of £9 million, demonstrating their intent to expand their fan base. Meanwhile, Newcastle United and Everton follow suit with investments of £6 million and £3 million, respectively, highlighting their dedication to engaging supporters through innovative campaigns.
Premier League Clubs Marketing Costs 2022/23
| Club | Total Costs | |
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Manchester City | £21m |
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Chelsea | £19m |
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Liverpool | £12m |
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Manchester United | £10.5m |
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Arsenal | £9.5m |
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Tottenham Hotspur | £9m |
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Newcastle United | £6m |
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Everton | £3m |
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West Ham United | £1m |
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AFC Bournemouth | £1m |
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Brentford | £600k |
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Crystal Palace | £600k |
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Sheffield United | £600k |
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Aston Villa | £600k |
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Burnley | £300k |
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Fulham | £300k |
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Nottingham Forest | £300k |
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Brighton & Hove Albion | £300k |
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Wolverhampton Wanderers | £250k |
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Luton Town | £200k |
Source: Sponsorlytix
At the lower end of the spectrum, West Ham United and Leicester City devote £1 million to marketing endeavors, signaling their recognition of the importance of brand building.
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Source: Sponsorlytix
Premier League clubs deploy marketing budgets to bolster merchandise sales, promote stadium tours, and secure lucrative licensing deals. By leveraging these strategies, they aim to generate revenue, enhance brand visibility, and cultivate a global fan base.
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