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The latest figures on shirt sales and total revenue across Premier League clubs shed light on the economic landscape within the world’s most-watched football league. Liverpool and Manchester United lead the pack in shirt sales, each surpassing the 1.8 million mark, contributing significantly to their respective total revenues of £113.8 million and £113.3 million.
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This dominance underscores the enduring global appeal of these historic clubs, whose strong fan bases continue to drive commercial success both on and off the pitch. Meanwhile, smaller clubs like Sheffield United and Burnley demonstrate their resilience in generating revenue through shirt sales, albeit on a smaller scale, highlighting the diverse financial strategies employed across the league.
Premier League Clubs Retail, Merchandise, Apparel & Product Licensing Revenue 2022/23
| Club | Shirt Sales (Units) | Total Revenue | |
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Liverpool | 1.81m | £113.8m |
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Manchester United | 1.8m | £113.3m |
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Chelsea | 1.4m | £91.4m |
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Manchester City | 1.3m | £87m |
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Arsenal | 900k | £76.5m |
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Tottenham Hotspur | 612k | £31.9m |
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Newcastle United | 490k | £12.6m |
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Everton | 420k | £9.2m |
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West Ham United | 320k | £3.6m |
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Aston Villa | 175k | £2.8m |
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Brentford | 152k | £2.6m |
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Crystal Palace | 150k | £2.6m |
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Nottingham Forest | 108k | £2.2m |
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Fulham | 105k | £2.2m |
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Wolverhampton Wanderers | 78k | £1.8m |
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AFC Bournemouth | 70k | £1.7m |
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Luton Town | 50k | £1.6m |
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Brighton & Hove Albion | 45k | £1.3m |
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Burnley | 32k | £1.2m |
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Sheffield United | 30k | £1m |
Source: Sponsorlytix
1. Liverpool
Despite a decline in sales year over year, Liverpool take top spot in terms of football shirt sales. Liverpool sold 1.81 million units of replica shirts in the 2022/23 season and generated a total of £113.8 million in sales from their Retail, Merchandise, Apparel & Product Licensing Revenue.
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2. Manchester United
Due to the record number of United football jerseys sold with “Ronaldo 7” on the back, Manchester United claimed the title of best-selling replica shirts for the 2021/22 season. In the 2022/23 season, they slipped to second place despite selling 1.8 million replica shirts, but still managed to generate a total of £113.3 million in sales from their Retail, Merchandise, Apparel & Product Licensing Revenue.
Source: Sponsorlytix
3. Chelsea
Sales of Chelsea shirts dipped by 14% compared to last season. Despite the decline, which could be attributed to poor performances in the Premier League, Chelsea once again claimed the spot for the third-best-selling home kits in the Premier League. Chelsea sold 1.4 million units of shirts in the 2022/23 season and generated a total of £91.4 million in sales from their Retail, Merchandise, Apparel & Product Licensing Revenue.
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4. Manchester City
Sales of shirts for Manchester City increased by 32% in the 2022/23 season compared to the 2021/22 season. With star additions like Erling Harland and Jack Grealish helping to boost sales further, Manchester City claimed the fourth spot just behind Chelsea, with 1.3 million units of replica shirts sold (compared to 755k units in the 2021/22 season), and generated a total of £87 million in sales from their Retail, Merchandise, Apparel & Product Licensing Revenue.
Source: Sponsorlytix
5. Arsenal
Sales of the new Arsenal home kits have fallen by 18% in the 2022/23 season. Despite the decline, Arsenal still managed to sell a respectable 900k units of replica shirts and generated a total of £76.5 million in sales from their Retail, Merchandise, Apparel & Product Licensing Revenue.
