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Southampton Total Expenditure vs Revenue 2022
| Revenue | Expenditure | Net | Total Debt |
| £145.84m | £144.68m | £1.16m | £92.6m |
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Total Expenditure | £144.68m
Total Yearly Expenditure Breakdown
Most of Southampton expenses, just like any other football club in the world, comes from player salaries (payroll). Here is how football clubs spread their expenditure:
- Player Payroll
- Player Transfers
- Executive Staff Payroll
- Debt Payments
- Agent Fees
- Marketing Costs
- Transportation costs
- Stadium Costs
Player Payroll:
Southampton spends a total of £53.73 million on players annual payroll as of fiscal year ending June 30, 2022, and £13,432,500 in annual taxes. Players making up to £50,270 per year are subject to 20% tax rate, which is also known as the basic tax rate. Taxes on income over this threshold are 40%. (higher rate). The extra rate is another name for the third tax bracket. Any income over £150,000 is subject to a 45% tax rate.
Southampton Players Payroll Breakdown
| Weekly Payroll | Average Weekly Payroll | Annual Payroll | Average Yearly Payroll | Income Tax |
| £1,033,269 | £131,311 | £53,730,000 | £1,628,181 | £13,432,500 |
Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix
Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix
Southampton Players Payroll
| Player Name | Payroll (Yearly) | Payroll (Weekly) |
| Theo Walcott | £3,900,000 | £75,000 |
| Mohamed Elyounoussi | £3,120,000 | £60,000 |
| Nathan Redmond | £3,120,000 | £60,000 |
| Ibrahima Diallo | £2,860,000 | £55,000 |
| Moussa Djenepo | £2,860,000 | £55,000 |
| Ainsley Maitland-Niles | £2,704,000 | £52,000 |
| Stuart Armstrong | £2,600,000 | £50,000 |
| Alex McCarthy | £2,600,000 | £50,000 |
| Lyanco Vojnovic | £2,500,000 | £48,077 |
| Adam Armstrong | £2,490,000 | £45,000 |
| James Ward-Prowse | £2,340,000 | £39,231 |
| Romain Perraud | £2,040,000 | £30,000 |
| Che Adams | £1,560,000 | £23,077 |
| Mohammed Salisu | £1,200,000 | £23,077 |
| Kyle Walker-Peters | £1,200,000 | £21,154 |
| Jake Vokins | £1,100,000 | £17,115 |
| Willy Caballero | £890,000 | £5,000 |
| Valentino Livramento | £260,000 | £23,077 |
| Joe Aribo | £1,200,000 | £23,077 |
| Gavin Bazunu | £1,200,000 | £23,077 |
| Armel Bella-Kotchap | £1,200,000 | £23,077 |
| Duje Caleta-Car | £1,200,000 | £23,077 |
| Samuel Edozie | £1,200,000 | £23,077 |
| Roméo Lavia | £1,200,000 | £23,077 |
| Sékou Mara | £1,200,000 | £23,077 |
| Thierry Small | £1,200,000 | £23,077 |
| Loan | ||
| Jack Stephens | £2,496,000 | |
| Jan Bednarek | £1,040,000 | |
| Will Smallbone | £900,000 | |
| Nathan Tella | £650,000 | |
| Yan Valery | £104,000 | |
| Mateusz Lis | £104,000 | |
| Daniel N’Lundulu | £104,000 |
Source: FIFA, UEFA, England FA, Sponsorlytix
Source: FIFA, UEFA, England FA, Sponsorlytix
Player Transfers: Southampton spent a total of £66.06 million on player arrivals in the summer (2022/23) and generated a total of £0 on departures. Ending the summer transfer window with a -£66.06 million net.
Premier League teams spent a total of £1.9 billion on gross transfers during the summer 2022 transfer window, which is by a margin of £487.8 million the largest amount ever recorded during a single transfer window.
Southampton spent a total of £685.51 million on player arrivals in their all time Premier League transfers expenditure (1992/93 to 2022/23), taking in an income of £602.78 million with a net of -£82.74 million.
Southampton All Time Premier League Players Transfers
| Expenditure | Arrivals | Income | Departure | Balance | Season 22/23 Net |
| £685.51m | 616 | £602.78m | 620 | £-82.74m | £-66.06m |
Source: FIFA, UEFA, England FA, Sponsorlytix
Source: FIFA, UEFA, England FA, Sponsorlytix
Executive Staff Payroll: The best paid directors of Premier League football teams make far more money than the highest paid directors at comparable-sized non-football businesses. The average chief executive remuneration in the UK is £215,879. AFC Bournemouth pays in the region of £1.9 million to their directors and executive staff each year.
Debt Payments: Southampton has a total of £92.6 million in debt on their books and shell out £3.7m on yearly payments (including interest).
Stadium Costs: A 90-minute match uses up to 25,000 KWh of electricity. As per the current Ofgem rates, Electricity costs £0.52 per kWh + Daily standing charge: £0.46 and Gas costs £0.15 per kWh + Daily standing charge: £0.28. It costs Southampton approximately 18000 Khw on average per home game, that is £12,330.1 per game and £234,271.9 per season.
Agent Fees: The 20 Premier League teams managed to pay agents £272.6 million this transfer window, despite all the discussion that football must cut back on its expenditures on transfer fees and wages in light of the financial calamity brought on by the epidemic. Southampton paid £4.94 million in agent fees for their transfer business.
Marketing Costs: Southampton offers a variety of officially-licensed goods with the Southampton name and logo, from bed coverings to coffee cups apart from the marketing and promotions of the season tickets, hospitality and official kits, the club spends on marketing through social media, outdoor advertising and through local, national and international news publications. Southampton spends on average £0.3 million on marketing.
Transportation Costs: For the fiscal years ended June 30, 2022, Southampton spent approximately £0.39 million on transportation costs, which includes pre-season preparations and logistics and all of the Premier League, Cups and UEFA competition away games.
Southampton Total Expenditure
| Executive Staff Payroll | Total Debt | Debt Payments | Stadium Costs | Agent Fees | Marketing Costs | Transportation Costs | Annual Payroll | TOTAL |
| £1.9m | £92.6m | £3.7m | £0.23m | £4.94m | £0.3m | £0.39m | £53.73m | £139.74m |
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Total Revenue | £145.84m
Total Yearly Revenue Breakdown
Southampton monetize’s its worldwide brand through the usual four income sources under the Commercial revenue sector:
- Sponsorship
- Matchday Revenue
- TV Rights Distribution
- Retail, Merchandising, Clothing & Product Licensing
Sponsorship: Through partnerships with top national and international brands and businesses throughout the world, Southampton monetizes the value of the clubs worldwide brand and fan base. For the fiscal years ended June 30, 2022, Southampton generated sponsorship revenues of £14 million.
Southampton Sponsorship Revenue
| Sponsor Name | Amount (per year) | Contract Duration | Placement |
| Sportsbet . io | £6m | 2021 – 2024 | Main Sponsor (Front of shirt) |
| Hummel | £3m | 2021 – 2026 | Kit Supplier |
| JD | £2m | 2022-2023 | Sleeve Sponsor |
| Utilita | £500k* | 2006-2028 | Partner |
| Monster Energy | £500k* | not reported | PartnerPartner |
| eToro | £500k* | not reported | Partner |
| Kingfisher | £500k* | not reported | Partner |
| Vitality | £500k* | not reported | Partner |
| Acronis | £500k* | not reported | Partner |
| Total | £14m |
*Estimated as per market standards and BV and EMV reach of Southampton Football Club | Source: Sponsorlytix
*Estimated as per market standards and BV and EMV reach of Southampton Football Club | Source: Sponsorlytix
Matchday Revenue: For the fiscal years ended June 30, 2022, Southampton generated a total combined Matchday Revenues of £15.97 million, including £14.63 million from the English Premier League, £1.1 million from the FA Cup, £0.24 million from the Carabao Cup and £0m from UEFA Europa League.
In each of the past 21 years, Southampton have averaged over 99% of Premier League match capacity. Due to the amount of home games played and the success of our first team in various tournaments, matchday income will change from year to year.
Southampton Matchday Revenue
| Average Attendance | Average Matchday Income / Game | Average Matchday Income / Season |
| Premier League | ||
| 30,435 | £0.77m | £14.63m |
| FA Cup | ||
| 30,435 | £0m | £1.1m |
| Carabao Cup | ||
| 30,435 | £0m | £0.24m |
| Europa League | ||
| 30,435 | £0m | £0m |
| Total | £15.97m |
Source: UEFA, England FA, Sponsorlytix
Source: UEFA, England FA, Sponsorlytix
TV Rights Revenue (Broadcasting)
The money the club makes from the sale of live football content benefits the club directly, and it also helps the business partners indirectly by giving them more worldwide visibility. The global television rights for the Premier League, UEFA club competitions, and other competitions provide cash for broadcasting.
Additionally, more than 100 nations and territories across the world receive Southampton programming through the English Premier League TV Rights Distribution sales and also the in house club channel and official mobile app.
As a result of fluctuations in the amount of prize money available and the success of the first team in such contests, broadcasting income, including, in certain circumstances, prize money received in respect of such competitions, will change from year to year.
For the fiscal years ended June 30, 2022, Southampton generated a total combined TV Rights Revenues of £113.77 million, including £111.8 million from the English Premier League, £1.86 million from the FA Cup, £0.11 million from the Carabao Cup and £0m from UEFA Europa League.
Southampton TV Rights Revenue
| Southampton | £113.77m | ||||
| Premier League | Equal Share | Facility Fees | Merit Payment | Commercial Revenue | Total |
| £79m | £11.3m | £15.9m | £5.6m | £111.8m | |
| FA Cup | Prize Money | TV Fees | Total | ||
| £697.5k | £1.17m | £1.86m | |||
| Carabao Cup | Prize Money | TV Fees | Total | ||
| £17k | £96k | £113k | |||
| Europa League | Performance Share | Market Pool | Total | ||
| 0 | 0 | £0m |
Source: UEFA, England FA, Sponsorlytix
Source: UEFA, England FA, Sponsorlytix
Retail, Merchandising, Apparel & Product Licensing: Southampton on average sells 228k units of the official kit (home & away). The club’s retail, merchandising, garment, and product licencing for the fiscal years ended June 30, 2022 sales were £2.1 million. On a global scale, the club promotes and markets sportswear, workout and leisure wear, and other goods bearing the Southampton name.
In addition, Southampton offers a variety of other officially-licensed goods with the Southampton name and logo, from bed coverings to coffee cups. These goods are supplied via the wholesale distribution networks of club partners as well as retail locations bearing the Southampton logo and online shopping portals.
Southampton Retail, Merchandise, Apparel & Product Licensing Revenue
| £2.1m |
Source: Sponsorlytix
