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Brentford Total Expenditure vs Revenue 2022

Revenue Expenditure Net Total Debt
£136.77m £75.06m £61.71m £74m

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix

Total Expenditure£75.06m

Total Yearly Expenditure Breakdown

Most of Brentford expenses, just like any other football club in the world, comes from player salaries (payroll). Here is how football clubs spread their expenditure:

  1. Player Payroll
  2. Player Transfers
  3. Executive Staff Payroll
  4. Debt Payments
  5. Agent Fees
  6. Marketing Costs
  7. Transportation costs
  8. Stadium Costs

Player Payroll:

Brentford spends a total of £19.4 million on players annual payroll as of fiscal year ending June 30, 2022, including £4,850,000 in annual taxes. Players making up to £50,270 per year are subject to 20% tax rate, which is also known as the basic tax rate. Taxes on income over this threshold are 40%. (higher rate). The extra rate is another name for the third tax bracket. Any income over £150,000 is subject to a 45% tax rate.

 

Brentford Players Payroll Breakdown

Weekly Payroll Average Weekly Payroll Annual Payroll  Average Payroll per Year  Income Tax
£373,076 £11,658 £19,400,000 £606,250 £4,850,000

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

 

Brentford Players Payroll 

 Player Name Payroll (Yearly) Payroll (Weekly)
Pontus Jansson  £1,300,000  £25,000
David Raya  £1,300,000  £25,000
Kristoffer Ajer  £1,150,000  £22,115
Ivan Toney  £1,092,000  £21,000
Mathias Jensen  £1,040,000  £20,000
Bryan Mbeumo  £1,040,000  £20,000
Christian Nørgaard  £1,040,000  £20,000
 Frank Onyeka  £960,000  £18,462
 Josh Dasilva  £936,000  £18,000
 Sergi Canós  £780,000  £15,000
 Saman Ghoddos  £780,000  £15,000
 Ethan Pinnock  £780,000  £15,000
 Shandon Baptiste  £624,000  £12,000
 Rico Henry  £624,000  £12,000
 Yoane Wissa  £620,000  £11,923
 Vitaly Janelt  £520,000 £10,000
 Charlie Goode  £390,000  £7,500
 Fin Stevens  £280,000  £5,385
 Luka Racic  £260,000  £5,000
 Mads Roerslev  £260,000  £5,000
 Mikkel Damsgaard  £520,000  £10,000
 Aaron Hickey  £520,000  £10,000
 Mathias Jorgensen  £520,000  £10,000
 Keane Lewis-Potter  £520,000  £10,000
 Ben Mee  £520,000  £10,000
 Myles Peart-Harris  £520,000  £10,000
 Thomas Strakosha  £520,000  £10,000
     
 Loan    
 Halil Dervişoğlu  £420,000  
 Tariqe Fosu  £260,000  
 Mads Bech Sørensen  £208,000  
 Ellery Balcombe  £170,000  
 Mads Bidstrup  £170,000  

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

 

Player Transfers: Brentford spent a total of £44.19 million on player arrivals in the summer (2022/23) and generated a total of £3.15 million on departures. Ending the summer transfer window with a -£42.21 million net.

Premier League teams spent a total of £1.9 billion on gross transfers during the summer 2022 transfer window, which is by a margin of £487.8 million the largest amount ever recorded during a single transfer window.

Brentford spent a total of £174.44 million on player arrivals in their all time Premier League transfers expenditure (1992/93 to 2022/23), taking in an income of £207.93 million with a net of £33.49 million.

 

Brentford All Time Premier League Players Transfers

Expenditure Arrivals Income Departure Balance Season 22/23 Net
£174.44m 637 £207.93m 647 £33.49m £-42.21m

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

 

Executive Staff Payroll: The best paid directors of Premier League football teams make far more money than the highest paid directors at comparable-sized non-football businesses. The average chief executive remuneration in the UK is £215,879. Brentford pays in the region of £1.4 million to their directors and executive staff each year.

Debt Payments: Brentford has a total of £74 million in debt on their books and shell out £2.9m on yearly payments (including interest).

Stadium Costs: A 90-minute match uses up to 25,000 KWh of electricity. As per the current Ofgem rates, Electricity costs £0.52 per kWh + Daily standing charge: £0.46 and Gas costs £0.15 per kWh + Daily standing charge: £0.28. It costs Brentford approximately 17500 Khw on average per home game, that is £11,995.1 per game and £227,906.9 per season. 

Agent Fees: The 20 Premier League teams managed to pay agents £272.6 million this transfer window, despite all the discussion that football must cut back on its expenditures on transfer fees and wages in light of the financial calamity brought on by the epidemic. Brentford paid £3.49 million in agent fees for their transfer business.

Marketing Costs: Brentford offers a variety of officially-licensed goods with the Brentford name and logo, from bed coverings to coffee cups apart from the marketing and promotions of the season tickets, hospitality and official kits, the club spends on marketing through social media, outdoor advertising and through local, national and international news publications. Brentford spends on average £0.2 million on marketing.

Transportation Costs: For the fiscal years ended June 30, 2022, Brentford spent approximately £0.39 million on transportation costs, which includes pre-season preparations and logistics and all of the Premier League, Cups and UEFA competition away games.

 

Brentford Total Expenditure Breakdown 2022

Executive Staff Payroll Total Debt Debt Payments Stadium Costs Agent Fees Marketing Costs Transportation Costs Annual Payroll TOTAL
£1.4m £74m £2.9m £0.22m £3.49m £0.2m £0.39m  £19.4m £75.06m

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix


Total Revenue | £136.77m

Total Yearly Revenue Breakdown

Brentford monetize’s its worldwide brand through the usual four income sources under the Commercial revenue sector:

  1. Sponsorship
  2. Matchday Revenue
  3. TV Rights Distribution
  4. Retail, Merchandising, Clothing & Product Licensing

Sponsorship: Through partnerships with top national and international brands and businesses throughout the world, Brentford monetizes the value of the clubs worldwide brand and fan base. For the fiscal years ended June 30, 2022, Brentford generated sponsorship revenues of £6.2m.

Brentford Sponsorship Revenue

Sponsor Name Amount (per year) Contract Duration Placement
Hollywood Bets £2m  2021 – 2024  Main Sponsor (Front of shirt) & Training kit
Umrbo  £1m  2019 – 2025  Kit Supplier
Safety Culture  £250k  2021-2023  Sleeve Sponsor
Gtech £200k*  not reported  Partner
Fuller’s London Pride  £200k*  not reported  Partner
University of West London  £200k*  not reported  Partner
Lofbergs  £200k*  not reported  Partner
Pension Bee  £200k*  not reported  Partner
Blue Jeans  £200k*  not reported  Partner
IFX Payments  £200k*  not reported  Partner
Coinjar  £200k*  not reported  Partner
Utilita  £200k*  not reported  Partner
Brunner £200k*  not reported  Partner
Hertings  £200k*  not reported  Partner
Oui Chef  £200k*  not reported  Partner
Aosom  £200k*  not reported  Partner
Referment  £200k*  not reported  Partner
Ron Smith  £200k*  not reported  Partner
Steelo  £200k*  not reported  Partner
     Total £6.2m

*Estimated as per market standards and BV and EMV reach of Brentford Football Club | Source: Sponsorlytix

*Estimated as per market standards and BV and EMV reach of Brentford Football Club | Source: Sponsorlytix

Matchday Revenue: For the fiscal years ended June 30, 2022, Brentford generated a total combined Matchday Revenues of £8.97 million, including £8.17 million from the English Premier League, £0.4 million from the FA Cup, £0.4 million from the Carabao Cup and £0m from UEFA Europa League.

In each of the past 21 years, Brentford have averaged over 99% of Premier League match capacity. Due to the amount of home games played and the success of our first team in various tournaments, matchday income will change from year to year.

 

Aston Villa Matchday Revenue

Average Attendance Average Matchday Income / Game Average Matchday Income / Season
Premier League    
16,907 £0.43m  £8.17m
     
 FA Cup    
16,907  £0  £0.4m
     
 Carabao Cup    
16,907  £0 £0.4m
     
 Europa League    
16,907  £0  £0m
   Total £8.97m

Source: UEFA, England FA, Sponsorlytix

Source: UEFA, England FA, Sponsorlytix

 

TV Rights Revenue (Broadcasting)

The money the club makes from the sale of live football content benefits the club directly, and it also helps the business partners indirectly by giving them more worldwide visibility. The global television rights for the Premier League, UEFA club competitions, and other competitions provide cash for broadcasting.

Additionally, more than 100 nations and territories across the world receive Brentford programming through the English Premier League TV Rights Distribution sales and also the in house club channel and official mobile app.

As a result of fluctuations in the amount of prize money available and the success of the first team in such contests, broadcasting income, including, in certain circumstances, prize money received in respect of such competitions, will change from year to year.

For the fiscal years ended June 30, 2022, Brentford generated a total combined TV Rights Revenues of £120.5 million, including £119.9 million from the English Premier League, £0.49 million from the FA Cup, £0.16 million from the Carabao Cup and £0m from UEFA Europa League.

 

Brentford TV Rights Revenue

 Brentford  £120.5m        
 Premier League  Equal Share  Facility Fees  Merit Payment  Commercial Revenue  Total
   £79m  £14.1m  £21.2m  £5.6m  £119.9m
 FA Cup  Prize Money  TV Fees      Total
   £67.5k  £432k      £499.5k
 Carabao Cup  Prize Money  TV Fees      Total
   £32k  £128k      £160k
 Europa League  Performance Share  Market Pool      Total
   0  0      £0m

Source: FIFA, UEFA, England FA, Sponsorlytix

Source: FIFA, UEFA, England FA, Sponsorlytix

 

Retail, Merchandising, Apparel & Product Licensing: Brentford on average sells 98k units of the official kit (home & away). The club’s retail, merchandising, garment, and product licencing for the fiscal years ended June 30, 2022 sales were £1.1 million. On a global scale, the club promotes and markets sportswear, workout and leisure wear, and other goods bearing the Brentford name.

In addition, Brentford offers a variety of other officially-licensed goods with the Brentford name and logo, from bed coverings to coffee cups. These goods are supplied via the wholesale distribution networks of club partners as well as retail locations bearing the Brentford logo and online shopping portals.

Brentford Retail, Merchandise, Apparel & Product Licensing Revenue

£1.1m

Source: Sponsorlytix

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