Long cherished by adventure travelers as the home to World’s most spectacular and fabled tourist attractions, Africa and Middle East region is blessed with diverse natural settings and poised as the Sports tourism potential by 2020.

As per WTO (World Tourism Organization) – Sports Tourism in Africa and Middle East region is the fastest growing industry worth billions of dollars, a continent of estimated 1 Billion people famous for its hospitality industry.

Sports tourism market is well worth over US$100 billion. WTO stats indicate that over ten percent of the estimated 2 Billion sports stakeholders travel annually overseas for leisure purpose and love spending money on sports.

Home to millions of sports enthusiasts with fast growing economies, Africa and Middle East region can become world’s top sports destination and perhaps only second to the USA and Europe if those responsible can focus on potential the continent has.

It is these elements of growth that is attracting tourism industry stakeholders in Africa and Middle East to include Sports tourism to the category of special interest tourism that will be further developed and promote in a bid to attract both domestic and foreign tourists.