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Liverpool Total Expenditure vs Revenue 2022
| Revenue | Expenditure | Net | Total Debt |
| £591.48m | £256.8m | £334.68m | £268m |
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Total Expenditure | £256.8m
Total Yearly Expenditure Breakdown
Most of Liverpool’s expenses, just like any other football club in the world, comes from player salaries (payroll). Here is how football clubs spread their expenditure:
- Player Payroll
- Player Transfers
- Executive Staff Payroll
- Debt Payments
- Agent Fees
- Marketing Costs
- Transportation costs
- Stadium Costs
Player Payroll:
Liverpool spends a total of £158.41 million on players annual payroll as of fiscal year ending June 30, 2022, and £39,602,500 in annual taxes. Players making up to £50,270 per year are subject to 20% tax rate, which is also known as the basic tax rate. Taxes on income over this threshold are 40%. (higher rate). The extra rate is another name for the third tax bracket. Any income over £150,000 is subject to a 45% tax rate.
Liverpool Players Payroll Breakdown
| Weekly Payroll | Average Weekly Payroll | Annual Payroll | Average Payroll per Year | Income Tax |
| £3,046,346 | £101,544 | £158,410,000 | £5,280,333 | £39,602,500 |
Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix
Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix
Liverpool Players Payroll
| Player Name | Payroll (Yearly) | Payroll (Weekly) |
| Mohamed Salah | £18,200,000 | £350,000 |
| Virgil Van Dijk | £11,440,000 | £220,000 |
| Thiago Alcántara do Nascimento | £10,400,000 | £200,000 |
| Trent Alexander-Arnold | £9,360,000 | £180,000 |
| Roberto Firmino | £9,360,000 | £180,000 |
| Diogo Jota | £9,360,000 | £180,000 |
| Fabinho Tavares | £9,360,000 | £180,000 |
| Darwin Núñez | £9,330,000 | £179,423 |
| Alisson Becker | £7,800,000 | £150,000 |
| Jordan Henderson | £7,280,000 | £140,000 |
| James Milner | £7,280,000 | £140,000 |
| Naby Keita | £6,240,000 | £120,000 |
| Alex Oxlade-Chamberlain | £6,240,000 | £120,000 |
| Joel Matip | £5,200,000 | £100,000 |
| Joe Gomez | £3,900,000 | £75,000 |
| Ibrahima Konate | £3,640,000 | £70,000 |
| Nathaniel Phillips | £3,360,000 | £64,615 |
| Konstantinos Tsimikas | £3,120,000 | £60,000 |
| Adrian San Miguel del Castillo | £3,016,000 | £58,000 |
| Luis Díaz | £2,912,000 | £56,000 |
| Andrew Robertson | £2,600,000 | £50,000 |
| Harvey Elliott | £780,000 | £15,000 |
| Curtis Jones | £390,000 | £7,500 |
| Caoimhin Kelleher | £312,000 | £6,000 |
| Fabio Carvalho | £2,600,000 | £50,000 |
| Arthur Melo | £780,000 | £15,000 |
| Calvin Ramsay | £780,000 | £15,000 |
| Loan | ||
| Rhys Williams | £520,000 | |
| Sepp van den Berg | £260,000 |
Source: FIFA, UEFA, England FA, Sponsorlytix
Source: FIFA, UEFA, England FA, Sponsorlytix
Player Transfers: Liverpool spent a total of £81.24 million on player arrivals in the summer (2022/23) and generated a total of £72.6 million on departures. Ending the summer transfer window with a -£8.64 million net.
Premier League teams spent a total of £1.9 billion on gross transfers during the summer 2022 transfer window, which is by a margin of £487.8 million the largest amount ever recorded during a single transfer window.
Liverpool spent a total of £1.70 billion on player arrivals in their all time Premier League transfers expenditure (1992/93 to 2022/23), taking in an income of £1.05 billion with a net of -£652.56 million.
Liverpool All Time Premier League Players Transfers
| Expenditure | Arrivals | Income | Departure | Balance | Season 22/23 Net |
| £1.70b | 540 | £1.05b | 543 | £-652.56m | £-8.64m |
Source: FIFA, UEFA, England FA, Sponsorlytix
Source: FIFA, UEFA, England FA, Sponsorlytix
Executive Staff Payroll: The best paid directors of Premier League football teams make far more money than the highest paid directors at comparable-sized non-football businesses. The average chief executive remuneration in the UK is £215,879. Liverpool pays in the region of £2.9 million to their directors and executive staff each year.
Debt Payments: Liverpool has a total of £268 million in debt on their books and shell out £10.7m on yearly payments (including interest).
Stadium Costs: A 90-minute match uses up to 25,000 KWh of electricity. As per the current Ofgem rates, Electricity costs £0.52 per kWh + Daily standing charge: £0.46 and Gas costs £0.15 per kWh + Daily standing charge: £0.28. It costs Liverpool approximately 25000 Khw on average per home game, that is £17,020.1 per game and £323,381.9 per season.
Agent Fees: The 20 Premier League teams managed to pay agents £272.6 million this transfer window, despite all the discussion that football must cut back on its expenditures on transfer fees and wages in light of the financial calamity brought on by the epidemic. Liverpool paid £22.13 million in agent fees for their transfer business.
Marketing Costs: Liverpool offers a variety of officially-licensed goods with the Liverpool name and logo, from bed coverings to coffee cups apart from the marketing and promotions of the season tickets, hospitality and official kits, the club spends on marketing through social media, outdoor advertising and through local, national and international news publications. Liverpool spends on average £10 million on marketing.
Transportation Costs: For the fiscal years ended June 30, 2022, Liverpool spent approximately £4.1 million on transportation costs, which includes pre-season preparations and logistics and all of the Premier League, Cups and UEFA competition away games.
Liverpool Total Expenditure
| Executive Staff Payroll | Total Debt | Debt Payments | Stadium Costs | Agent Fees | Marketing Costs | Transportation Costs | Annual Payroll | TOTAL |
| £2.9m | £268m | £10.7m | £0.32m | £22.13m | £10m | £4.1m | £158.41m | £256.8m |
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix
Total Revenue | £591.48m
Total Yearly Revenue Breakdown
Liverpool monetize’s its worldwide brand through the usual four income sources under the Commercial revenue sector:
- Sponsorship
- Matchday Revenue
- TV Rights Distribution
- Retail, Merchandising, Clothing & Product Licensing
Sponsorship: Through partnerships with top national and international brands and businesses throughout the world, Liverpool monetizes the value of the clubs worldwide brand and fan base. For the fiscal years ended June 30, 2022, Liverpool generated sponsorship revenues of £144 million.
Liverpool Sponsorship Revenue
| Sponsor Name | Amount (per year) | Contract Duration | Placement |
| Standard Chartered | £50m | 2022 – 2027 | Main Sponsor (Front of shirt) |
| Nike | £30m | 2020 – 2024 | Kit Supplier |
| Expedia | £10m | 2020-2023 | Sleeve Sponsor |
| AXA | £20m | 2020-2025 | Training Kit Partner |
| Carlsberg | £4m | 1992-2024 | Partner |
| Wasabi | £2m* | not reported | Partner |
| Vista | £2m* | not reported | Partner |
| SC Johnson | £2m* | not reported | Partner |
| Kodansha | £2m* | not reported | Partner |
| Sonos | £2m* | not reported | Partner |
| EA Sports | £2m* | not reported | Partner |
| Mauritius | £2m* | not reported | Partner |
| Monster Energy | £2m* | not reported | Partner |
| Nivea Men | £2m* | not reported | Partner |
| Petro Canada | £2m* | not reported | Partner |
| Think Markets | £2m* | not reported | Partner |
| Quorn | £2m* | not reported | Partner |
| Cadbury | £2m* | not reported | Partner |
| Acronis | £2m* | not reported | Partner |
| Joie | £2m* | not reported | Partner |
| Total | £144m |
*Estimated as per market standards and BV and EMV reach of LiverpoolFootball Club | Source: Sponsorlytix
*Estimated as per market standards and BV and EMV reach of LiverpoolFootball Club | Source: Sponsorlytix
Matchday Revenue: For the fiscal years ended June 30, 2022, Liverpool generated a total combined Matchday Revenues of £85.61 million, including £57.57 million from the English Premier League, £5.7 million from the FA Cup, £2.8 million from the Carabao Cup and £19.54 million from UEFA Europa League.
In each of the past 21 years, Liverpool have averaged over 99% of Premier League match capacity. Due to the amount of home games played and the success of our first team in various tournaments, matchday income will change from year to year.
Liverpool Matchday Revenue
| Average Attendance | Average Matchday Income / Game | Average Matchday Income / Season |
| Premier League | ||
| 52,983 | £3.03m | £57.57m |
| FA Cup | ||
| 52,983 | £0m | £5.7m |
| Carabao Cup | ||
| 52,983 | £0m | £2.8m |
| Champions League | ||
| 52,983 | £0m | £19.54m |
| Total | £85.61m |
Source: UEFA, England FA, Sponsorlytix
Source: UEFA, England FA, Sponsorlytix
TV Rights Revenue (Broadcasting)
The money the club makes from the sale of live football content benefits the club directly, and it also helps the business partners indirectly by giving them more worldwide visibility. The global television rights for the Premier League, UEFA club competitions, and other competitions provide cash for broadcasting.
Additionally, more than 100 nations and territories across the world receive Liverpool programming through the English Premier League TV Rights Distribution sales and also the in house club channel and official mobile app.
As a result of fluctuations in the amount of prize money available and the success of the first team in such contests, broadcasting income, including, in certain circumstances, prize money received in respect of such competitions, will change from year to year.
For the fiscal years ended June 30, 2022, Liverpool generated a total combined TV Rights Revenues of £267.57 million, including £162.3 million from the English Premier League, £4.67 million from the FA Cup, £0.3 million from the Carabao Cup and £100.3 million from UEFA Champions League.
Liverpool TV Rights Revenue
| Liverpool | £267.57m | ||||
| Premier League | Equal Share | Facility Fees | Merit Payment | Commercial Revenue | Total |
| £79m | £27.3m | £50.4m | £5.6m | £162.3m | |
| FA Cup | Prize Money | TV Fees | Total | ||
| £3.44m | £1.23m | £4.67m | |||
| Carabao Cup | Prize Money | TV Fees | Total | ||
| £127k | £192k | £0.3m | |||
| Champions League | Performance Share | Market Pool | Total | ||
| £52.7m | £47.6m | £100.3m |
Source: FIFA, UEFA, England FA, Sponsorlytix
Source: FIFA, UEFA, England FA, Sponsorlytix
Retail, Merchandising, Apparel & Product Licensing: Liverpool on average sells 2.45 million units of the official kit (home & away). The club’s retail, merchandising, garment, and product licencing for the fiscal years ended June 30, 2022 sales were £94.3 million. On a global scale, the club promotes and markets sportswear, workout and leisure wear, and other goods bearing the Liverpool name.
In addition, Liverpool offers a variety of other officially-licensed goods with the Liverpool name and logo, from bed coverings to coffee cups. These goods are supplied via the wholesale distribution networks of club partners as well as retail locations bearing the Liverpool logo and online shopping portals.
Liverpool Retail, Merchandise, Apparel & Product Licensing Revenue
| £94.3m |
Source: Sponsorlytix
