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Liverpool Total Expenditure vs Revenue 2022

Revenue Expenditure Net Total Debt
£591.48m  £256.8m  £334.68m  £268m

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix

Total Expenditure£256.8m

Total Yearly Expenditure Breakdown

Most of Liverpool’s expenses, just like any other football club in the world, comes from player salaries (payroll). Here is how football clubs spread their expenditure:

  1. Player Payroll
  2. Player Transfers
  3. Executive Staff Payroll
  4. Debt Payments
  5. Agent Fees
  6. Marketing Costs
  7. Transportation costs
  8. Stadium Costs

Player Payroll:

Liverpool spends a total of £158.41 million on players annual payroll as of fiscal year ending June 30, 2022, and £39,602,500 in annual taxes. Players making up to £50,270 per year are subject to 20% tax rate, which is also known as the basic tax rate. Taxes on income over this threshold are 40%. (higher rate). The extra rate is another name for the third tax bracket. Any income over £150,000 is subject to a 45% tax rate.

 

Liverpool Players Payroll Breakdown

Weekly Payroll Average Weekly Payroll Annual Payroll  Average Payroll per Year  Income Tax
£3,046,346  £101,544  £158,410,000  £5,280,333  £39,602,500

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, HMRC, Sponsorlytix

 

Liverpool Players Payroll 

 Player Name Payroll (Yearly) Payroll (Weekly)
Mohamed Salah  £18,200,000  £350,000
Virgil Van Dijk  £11,440,000  £220,000
Thiago Alcántara do Nascimento  £10,400,000  £200,000
 Trent Alexander-Arnold  £9,360,000  £180,000
 Roberto Firmino  £9,360,000  £180,000
 Diogo Jota  £9,360,000  £180,000
 Fabinho Tavares  £9,360,000  £180,000
 Darwin Núñez  £9,330,000 £179,423
 Alisson Becker  £7,800,000  £150,000
 Jordan Henderson  £7,280,000  £140,000
 James Milner  £7,280,000  £140,000
 Naby Keita  £6,240,000  £120,000
 Alex Oxlade-Chamberlain  £6,240,000  £120,000
 Joel Matip  £5,200,000  £100,000
 Joe Gomez  £3,900,000  £75,000
 Ibrahima Konate  £3,640,000  £70,000
 Nathaniel Phillips  £3,360,000  £64,615
 Konstantinos Tsimikas  £3,120,000  £60,000
 Adrian San Miguel del Castillo  £3,016,000  £58,000
 Luis Díaz  £2,912,000  £56,000
 Andrew Robertson  £2,600,000  £50,000
 Harvey Elliott  £780,000  £15,000
 Curtis Jones  £390,000  £7,500
 Caoimhin Kelleher  £312,000  £6,000
 Fabio Carvalho  £2,600,000  £50,000
 Arthur Melo  £780,000  £15,000
 Calvin Ramsay  £780,000  £15,000
     
 Loan    
     
Rhys Williams £520,000  
Sepp van den Berg  £260,000  

Source: FIFA, UEFA, England FA, Sponsorlytix

Source: FIFA, UEFA, England FA, Sponsorlytix

 

Player Transfers: Liverpool spent a total of £81.24 million on player arrivals in the summer (2022/23) and generated a total of £72.6 million on departures. Ending the summer transfer window with a -£8.64 million net.

Premier League teams spent a total of £1.9 billion on gross transfers during the summer 2022 transfer window, which is by a margin of £487.8 million the largest amount ever recorded during a single transfer window.

Liverpool spent a total of £1.70 billion on player arrivals in their all time Premier League transfers expenditure (1992/93 to 2022/23), taking in an income of £1.05 billion with a net of -£652.56 million.

 

Liverpool All Time Premier League Players Transfers

Expenditure Arrivals Income Departure Balance Season 22/23 Net
£1.70b  540  £1.05b  543  £-652.56m  £-8.64m

Source: FIFA, UEFA, England FA, Sponsorlytix

Source: FIFA, UEFA, England FA, Sponsorlytix

 

Executive Staff Payroll: The best paid directors of Premier League football teams make far more money than the highest paid directors at comparable-sized non-football businesses. The average chief executive remuneration in the UK is £215,879. Liverpool pays in the region of £2.9 million to their directors and executive staff each year.

Debt Payments: Liverpool has a total of £268 million in debt on their books and shell out £10.7m on yearly payments (including interest).

Stadium Costs: A 90-minute match uses up to 25,000 KWh of electricity. As per the current Ofgem rates, Electricity costs £0.52 per kWh + Daily standing charge: £0.46 and Gas costs £0.15 per kWh + Daily standing charge: £0.28. It costs Liverpool approximately 25000 Khw on average per home game, that is £17,020.1 per game and £323,381.9 per season. 

Agent Fees: The 20 Premier League teams managed to pay agents £272.6 million this transfer window, despite all the discussion that football must cut back on its expenditures on transfer fees and wages in light of the financial calamity brought on by the epidemic. Liverpool paid £22.13 million in agent fees for their transfer business.

Marketing Costs: Liverpool offers a variety of officially-licensed goods with the Liverpool name and logo, from bed coverings to coffee cups apart from the marketing and promotions of the season tickets, hospitality and official kits, the club spends on marketing through social media, outdoor advertising and through local, national and international news publications. Liverpool spends on average £10 million on marketing.

Transportation Costs: For the fiscal years ended June 30, 2022, Liverpool spent approximately £4.1 million on transportation costs, which includes pre-season preparations and logistics and all of the Premier League, Cups and UEFA competition away games.

 

Liverpool Total Expenditure

Executive Staff Payroll Total Debt Debt Payments Stadium Costs Agent Fees Marketing Costs Transportation Costs Annual Payroll TOTAL
£2.9m  £268m  £10.7m  £0.32m  £22.13m  £10m  £4.1m  £158.41m  £256.8m

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix

Source: FIFA, UEFA, England FA, Ofgem, HMRC, Sponsorlytix


 Total Revenue | £591.48m

Total Yearly Revenue Breakdown

Liverpool monetize’s its worldwide brand through the usual four income sources under the Commercial revenue sector:

  1. Sponsorship
  2. Matchday Revenue
  3. TV Rights Distribution
  4. Retail, Merchandising, Clothing & Product Licensing

Sponsorship: Through partnerships with top national and international brands and businesses throughout the world, Liverpool monetizes the value of the clubs worldwide brand and fan base. For the fiscal years ended June 30, 2022, Liverpool generated sponsorship revenues of £144 million.

 

Liverpool Sponsorship Revenue

Sponsor Name Amount (per year) Contract Duration Placement
Standard Chartered  £50m  2022 – 2027  Main Sponsor (Front of shirt)
Nike  £30m  2020 – 2024  Kit Supplier
Expedia  £10m  2020-2023  Sleeve Sponsor
AXA  £20m  2020-2025  Training Kit Partner
Carlsberg  £4m  1992-2024  Partner
Wasabi £2m*  not reported  Partner
Vista  £2m*  not reported  Partner
SC Johnson  £2m*  not reported  Partner
Kodansha  £2m*  not reported  Partner
Sonos  £2m*  not reported  Partner
EA Sports  £2m*  not reported  Partner
Mauritius  £2m*  not reported  Partner
Monster Energy  £2m*  not reported  Partner
Nivea Men  £2m*  not reported  Partner
Petro Canada  £2m*  not reported  Partner
Think Markets  £2m*  not reported  Partner
Quorn  £2m*  not reported  Partner
Cadbury  £2m*  not reported  Partner
Acronis  £2m*  not reported  Partner
Joie  £2m*  not reported Partner
     Total £144m

*Estimated as per market standards and BV and EMV reach of LiverpoolFootball Club | Source: Sponsorlytix

*Estimated as per market standards and BV and EMV reach of LiverpoolFootball Club | Source: Sponsorlytix

 

Matchday Revenue: For the fiscal years ended June 30, 2022, Liverpool generated a total combined Matchday Revenues of £85.61 million, including £57.57 million from the English Premier League, £5.7 million from the FA Cup, £2.8 million from the Carabao Cup and £19.54 million from UEFA Europa League.

In each of the past 21 years, Liverpool have averaged over 99% of Premier League match capacity. Due to the amount of home games played and the success of our first team in various tournaments, matchday income will change from year to year.

 

Liverpool Matchday Revenue

Average Attendance Average Matchday Income / Game Average Matchday Income / Season
Premier League    
52,983 £3.03m £57.57m
     
 FA Cup    
52,983  £0m £5.7m
     
 Carabao Cup    
52,983  £0m £2.8m
     
 Champions League    
52,983 £0m £19.54m
   Total £85.61m

Source: UEFA, England FA, Sponsorlytix

Source: UEFA, England FA, Sponsorlytix

 

TV Rights Revenue (Broadcasting)

The money the club makes from the sale of live football content benefits the club directly, and it also helps the business partners indirectly by giving them more worldwide visibility. The global television rights for the Premier League, UEFA club competitions, and other competitions provide cash for broadcasting.

Additionally, more than 100 nations and territories across the world receive Liverpool programming through the English Premier League TV Rights Distribution sales and also the in house club channel and official mobile app.

As a result of fluctuations in the amount of prize money available and the success of the first team in such contests, broadcasting income, including, in certain circumstances, prize money received in respect of such competitions, will change from year to year.

For the fiscal years ended June 30, 2022, Liverpool generated a total combined TV Rights Revenues of £267.57 million, including £162.3 million from the English Premier League, £4.67 million from the FA Cup, £0.3 million from the Carabao Cup and £100.3 million from UEFA Champions League.

 

Liverpool TV Rights Revenue

Liverpool £267.57m        
Premier League Equal Share  Facility Fees  Merit Payment  Commercial Revenue  Total
  £79m  £27.3m  £50.4m  £5.6m  £162.3m
 FA Cup  Prize Money  TV Fees      Total
   £3.44m  £1.23m      £4.67m
 Carabao Cup  Prize Money  TV Fees      Total
   £127k  £192k      £0.3m
 Champions League  Performance Share  Market Pool      Total
   £52.7m  £47.6m      £100.3m

Source: FIFA, UEFA, England FA, Sponsorlytix

Source: FIFA, UEFA, England FA, Sponsorlytix

 

Retail, Merchandising, Apparel & Product Licensing: Liverpool on average sells 2.45 million units of the official kit (home & away). The club’s retail, merchandising, garment, and product licencing for the fiscal years ended June 30, 2022 sales were £94.3 million. On a global scale, the club promotes and markets sportswear, workout and leisure wear, and other goods bearing the Liverpool name.

In addition, Liverpool offers a variety of other officially-licensed goods with the Liverpool name and logo, from bed coverings to coffee cups. These goods are supplied via the wholesale distribution networks of club partners as well as retail locations bearing the Liverpool logo and online shopping portals.

 

Liverpool Retail, Merchandise, Apparel & Product Licensing Revenue

£94.3m

Source: Sponsorlytix

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